Video and Entertainment Platform
ANA Pictures is headquartered in Cape Town. With a staff complement of 46 people. ANA Pictures owns and manages a product called Video360 (www.video360.co.za). Video360 is a video sharing site and app similar in many respects to YouTube. Video360 has a uniquely African feel about it with the focus on African content. IOL uses Video360 plugins. Video360 generates revenue from the sale of advertising that runs before or after videos play.Video360 went live in September 2017 and showcases daily news stories in video format.
ANA Pics sees growth through partnerships and acquisitions. Its future plans are a play in the Over the Top (OTT) space with a Video on Demand service that will be a key offering in Sagarmatha Prime. A new front for growth and expansion is Virtual Reality, Augmented Reality and 360 video. To this end ANA PICS has experimented with partners in South Africa to create a value offering in sectors such as property and motoring. Plans include the development of 360 video software and applications as a value added offering to African media houses. ANA PICS plans include the acquisition of film production companies on the continent for the development of original video and films to differentiate its VOD offering from competitors on the continent.
The website has not been marketed to the public as yet as it is being further developed technically to include a user generated content mechanism that will see video producers earn a share of revenue from views that we believe will be more preferential than those earned on competitor platforms. Once the technical implementation is completed in February 2018, an aggressive marketing strategy will be implemented to attract video producers to submit content. Ana PICS plans to launch Video360 as a plug in offered as a value-add to African media houses. This will cement partnership agreements with media houses and, more importantly, increase Sagarmatha Technology’s reach across the continent.